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Favorable and unfavorable factors for the development of packaging and printing industry

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1. Favorable factors

(1) industrial policies ensure the stable development of the tobacco label industry

in recent years, with the full implementation and effective promotion of the overall plan of “raising the level of cigarettes”, the economic operation quality of the domestic tobacco industry has been significantly improved, the overall benefits have increased significantly, the production and sales volume has maintained a balanced growth, the product inventory is reasonable, the market price is basically stable, and the industrial benefits have increased steadily. According to the statistics of China tobacco, in 2007, the cigarette sales volume of China’s cigarette industry was 42.487 million cases, and by 2011, the cigarette sales volume of the whole industry increased to 48.25 million cases, with an annual compound growth rate of 3.5%. In 2012, the cigarette

production and sales volume was about 49.5 million cases, with a year-on-year increase of about 2.4%. It is expected that by the end of the 12th Five Year Plan, the cigarette sales volume of China will reach 55 million cases. The stable development of the cigarette industry contributes to the stability of the industry, so as to reduce the adverse impact of large economic fluctuations


(2) the increased concentration of downstream industries brings opportunities to the tobacco label industry

in order to encourage China’s tobacco industry to actively participate in international competition, the state put forward the basic policy and strategic task of “raising the level of cigarettes” in 2010, and strive to realize the “532” and “461” strategies in brand development by 2015, that is, strive to cultivate two annual output of 5 million boxes, three million boxes and five more than 2 million boxes in five years or more, Well known brands with clear positioning and outstanding style and characteristics should make breakthroughs in the international market and cultivate 12 brands with sales revenue of more than 40 billion yuan, including 6 brands with sales revenue of more than 60 billion yuan and 1 brand with sales revenue of more than 100 billion yuan. In 2012, 27 key brands in the tobacco industry showed a good trend of accelerating development. The production and marketing scale continued to expand, the market share increased significantly, and the brand value increased significantly. The annual sales volume of key brands was 36.6363 million boxes. According to the statistics released by China Tobacco magazine, in 2012, the production and sales of 16 brands in the industry exceeded 1 million boxes, of which the production and sales of “double happiness • red double happiness” exceeded 4 million boxes, and the production and sales of “Hongtashan”, “Baisha” and “Yunyan” reached 3 million boxes

the implementation of these industrial policies will further increase the industry concentration of tobacco brands, thus affecting the competition pattern of tobacco label printing industry. In the future, with the increase of the purchase volume of single brand cigarette labels, cigarette enterprises will have more strict requirements for the printing of cigarette labels. In addition to strict requirements for overprint accuracy, die-cutting specifications, printing pollution, transportation and storage after printing, cigarette labels are also required to adapt to high-speed cigarette packaging machines. These put forward higher requirements for the financial strength, technical level, quality control, service ability, development and innovation ability of cigarette label enterprises. Many small and medium-sized cigarette label enterprises relying on one or two cigarette labels will not be able to meet the requirements of “high quality and large batch” and will be phased out, and the industrial concentration of cigarette label industry will be gradually improved. Enterprises with design and technology advantages and large-scale production capacity will occupy an advantageous position in the future market competition

(3) consumption upgrading expands the demand for cigarette label industry

according to the statistical data released by the National Bureau of statistics, China’s economy has continued to grow at a high level in the past decade, and its gross domestic product (GDP) increased from 9593.3 billion yuan in 2001 to 56884.5 billion yuan in 2013. The rapid development of the national economy has led to a significant improvement in residents’ living standards. The per capita disposable income of China’s urban residents increased from 6860 yuan in 2001 to 26955 yuan in 2013, and the per capita net income of China’s rural residents increased from 2366 yuan in 2001 to 8896 yuan in 2013
> at present, a large number of international markets will be dominated by Chinese tobacco companies such as British American Tobacco Group and Morris tobacco group. Most of these international tobacco giants have firmly occupied major mainstream markets such as Europe and the United States, while the overseas sales areas of Chinese tobacco are mostly concentrated in the surrounding areas of China. In 2012, the overseas sales volume of China’s tobacco was 1.4 million boxes, and the export rate of cigarettes was only 2%. Therefore, the international development of 9

cigarettes in China has great potential. In the future, increasing the development and investment of the international market, especially the market development of neighboring countries with similar consumption habits and consumption culture, and building an export base will effectively improve the share of China’s cigarettes in the international market. With the acceleration of the internationalization of Chinese cigarettes, the scale of China’s cigarette label printing market will be further expanded

2. Adverse factors

(1) the implementation of the Framework Convention on tobacco control and the “smoking ban order”

the provisions of the Framework Convention on tobacco control on cigarette labels are that health warnings indicating the harmful consequences of tobacco use must be carried on the outer boxes and labels of tobacco products, These warnings should account for 30% to 9% of the main visible parts. The data comes from the report of Ling Chengxing, director of the state tobacco administration, at the 2014 National Tobacco Work Conference on January 16, 2014

50%。 In addition to the specified warnings, th
e outer box and label of cigarette packs shall also contain the information on the composition and release of tobacco products specified by the national authorities. Since August 8, 2011, China National Tobacco Corporation has issued the notice of China National Tobacco Corporation on Further Strengthening the warning signs of cigarette packaging (hereinafter referred to as the notice), which stipulates that from April 1, 2012, the cigarette produced and sold in China will increase the warning word size, and the color difference between the warning word and the background of the warning word area should be eye-catching. In order to further promote China’s tobacco control work, the eight departments of the Ministry of industry and information technology, the Ministry of health, the Ministry of foreign affairs, the Ministry of finance, the General Administration of customs, the State Administration for Industry and commerce, the General Administration of quality supervision, inspection and quarantine and the tobacco administration jointly prepared the China tobacco control plan (2012-2015). The plan puts forward that the key task is to comprehensively implement the smoking ban in public places and strengthen the law enforcement of smoking ban in public places. In December 2013, the general office of the CPC Central Committee and the general office of the State Council issued the notice on matters related to leading cadres taking the lead in banning smoking in public places. The “smoking ban order” requires party members and leading cadres to take the lead in banning smoking, and smoking is not allowed in public places and places with “no smoking” signs

with the promotion of the Framework Convention on tobacco control and the “smoking ban” throughout the country and the enhancement of people’s health awareness, cigarette consumers may reduce their consumption of cigarettes, thus indirectly affecting the demand of the cigarette label printing industry

(2) improvement of environmental protection requirements

with the continuous strengthening of the implementation of national energy conservation and emission reduction, green printing with “low carbon” and “environmental protection” as the core will become the development trend of packaging and printing industry in the future. To meet the requirements of green printing, enterprises need to purchase new raw materials, update original equipment, change production process and increase R & D investment, which will put forward higher requirements for capital investment and R & D level of enterprises.

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