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What are the national support policies for the animation industry?

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from 2009 to 2011, the Ministry of Finance and the State Administration of Taxation issued a notice giving preferential treatment to the recognized animation enterprises in five categories: business tax, income tax, value-added tax, import tariff and import value-added tax

in 2012, the Ministry of culture launched the cultural reform and development plan during the 12th Five Year Plan period, which listed the “national animation revitalization project” as a key project of the cultural industry, Propose to “Strengthen the support for original animation game products and support the development of key animation enterprises and animation industrial parks.

through the independent development and production of animation direct products by recognized animation enterprises and the goods that really need to be imported, they can enjoy the preferential policies of exemption from import tariff and import value-added tax; the independent development and production of animation products by recognized animation enterprises can apply for the income tax currently encouraged by the state to promote the development of software industry Preferential policies

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strengthen the management of animation exhibition Festival Competition forum and other activities, control and compress the exhibition trading activities sponsored by the government, scientifically layout, improve the content, highlight the characteristics and strive for practical results. Give full play to the platform role of exhibition, exchange and transaction of animation exhibition and trading activities, and build 3-5 Asia first-class and world-famous animation industry exhibition brands

the policy support issued by the state can only play a role of “throwing bricks and attracting jade”. The real maturity of an industry still needs excellent product support and healthy and sound industrial chain operation. China’s animation industry is moving from green to mature. I believe that the industry will take shape in the near future

reference source: Baidu Encyclopedia – some opinions on promoting the development of China’s animation industry

national support policies for the animation industry
chinanews.com, August 19 according to the website of the Ministry of culture, the Ministry of culture of China recently issued several opinions on supporting the development of the animation industry, pointing out that in recent years, the number of domestic animation products has increased significantly, the quality has improved, a number of animation enterprises and animation brands have emerged, and the pace of “going global” of Chinese animation has accelerated

however, at the same time, the development of China’s animation industry does not meet the strong market demand. It needs to be further improved in terms of originality ability, talent training, technology development, industrial chain integration and intellectual property protection. It is a long way to go to achieve the goal of becoming a big and powerful animation country in the world in 5 to 10 years

opinions put forward four measures to actively support national original animation: first, select the national original animation award to reward original animation products with healthy content, strong artistry, high innovation and popular with the masses. The second is to support original animation works, and evaluate and select a number of excellent original comics, online animation, mobile animation works and animation stage dramas every year. The third is to support original animation creative talents, and support several creators of comics, online animation, mobile animation and animation stage dramas every year. Fourth, promote original animation works and promote excellent original animation works to the society, especially teenagers, in various forms. Strive to enhance the original production ability and derivative product development and design ability of domestic animation, and cultivate a number of dynamic and professional animation enterprises and animation images and animation brands with Chinese style and international influence

the opinions put forward that we should actively promote the dissemination of animation products through the Internet, enrich the forms of expression, expand the means of communication, promote the upgrading of traditional animation industry and extend the industrial chain. Attach great importance to the development of mobile animation industry as a new growth point for the development of China’s animation industry and a breakthrough to enhance the international competitiveness of the animation industry

in order to improve the support system and speed up the construction of the platform, the Opinions also further clarify the contents of strengthening theoretical research, promoting the professionalization of animation talents, cultivating and improving the development platform of animation industry, promoting international exchanges and cooperation, strengthening market supervision and content supervision. The Ministry of culture will formulate specific implementation measures for the new responsibilities of the Ministry of culture, such as animation industry planning, industrial base, project construction, exhibition trading, market supervision and guiding industry associations

attached: some opinions of the Ministry of culture on supporting the development of China’s animation industry

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some opinions of the Ministry of culture on supporting the development of China’s animation industry

cultural departments (bureaus) of all provinces, autonomous regions and municipalities directly under the central government, and units directly under the Ministry:

in order to implement the spirit of the 17th CPC National Congress on promoting the development and prosperity of socialist culture, Implement the outline of the national cultural development plan during the Eleventh Five Year Plan period and the opinions of the CPC Central Committee and the State Council on Further Strengthening and improving the ideological and moral construction of minors (Zhongfa No. 20048), In accordance with the spirit of the notice of the general office of the State Council Transmitting several opinions of the Ministry of Finance and other departments on promoting the development of China’s animation industry (GBF No. 200632) and the provisions of the notice of the general office of the State Council on printing and distributing the provisions on the main responsibilities, internal institutions and staffing of the Ministry of culture (GBF No. 200879), and in accordance with the overall work deployment of the inter ministerial Joint Conference on supporting the development of animation industry, The Ministry of culture now puts forward the following opinions on supporting the development of China’s original animation industry:

I. Basic Situation and guiding ideology

(I) in recent years, China’s animation industry has developed rapidly, the number of domestic animation products has increased significantly, the quality has improved, a number of animation enterprises and animation brands have emerged, and the pace of “going global” of Chinese animation has accelerated. At the same time, the development status of China’s animation industry does not adapt to the growing spiritual and cultural needs of the people, and does not adapt to the vigorous market demand. It still needs to be further improved in terms of original ability, talent training, technology development, industrial chain integration and intellectual property protection. It is a long way to go to achieve the goal of becoming a big and powerful animation country in the world in 5 to 10 years

(II) carry forward the socialist core values and adhere to the correct direction of the development of animation culture and animation industry. From the perspective of building socialist advanced culture, harmonious culture and strengthening the i
deological and moral construction of minors, fully understand the significance of developing China’s original animation industry under the new situation. Strengthen creation, cultivate high-quality products, advocate and support the animation industry to take the original road of combining national style and characteristics of the times, adhere to the industrial development road of combining technological innovation and market development, greatly improve the quantity and quality of China’s original animation products, and create an animation image and animation brand with independent intellectual property rights

(III) thoroughly implement the scientific outlook on development and realize the comprehensive, coordinated and sustainable development of the animation industry. Follow the market law, give play to the basic role of the market in resource allocation, reasonably guide social funds, and improve the animation industry chain. Starting from reality, explore a variety of profit models and build an endogenous mechanism of self benign development. Make overall planning, highlight key points, integrate resources, organically combine the development of animation industry with regional characteristics, and avoid blind development and disorderly competition. Actively innovate the mechanism, improve the management, strive to eliminate the system, mechanism and institutional obstacles affecting the development of the animation industry, and form a development situation guided by the government and dominated by the market and a unified, open, competitive and orderly market pattern

Second, support national originality and improve the industrial chain

(IV) implement the revitalization project of domestic animation. Focus on supporting the creation and production of original products, give full play to the leverage of financial funds, encourage and support all kinds of ownership enterprises to create, promote and disseminate animation products that are close to reality, close to life, close to the masses, rich in Chinese cultural spirit, bearing Chinese excellent traditional culture and full of the characteristics of the times. First, select the national original animation award to reward the original animation products with healthy content, strong artistry, high innovation and deeply loved by the masses; Second, support original animation works, and evaluate and select a number of excellent original comics, online animation, mobile animation works and animation stage dramas every year for key support; Third, support original animation creative talents, and support several creators of comics, online animation, mobile animation and animation stage dramas every year; Fourth, promote original animation works and promote excellent original animation works to the society, especially teenagers, in various forms. A number of domestic animation enterprises have the ability to develop original and international animation brands, and strive to enhance the vitality of Chinese animation and animation products

(V) build a mutually supportive animation industry chain. The animation industry chain mainly includes comics (books, newspapers), animation (films, television, audio-visual products), stage plays, online animation, mobile animation and other links. Cartoon creation is the foundation of the industry, film and television animation is the main body of the industry, animation stage drama is the extension and promotion of the industry, and online animation and mobile animation are the vanguard of the industry. In addition, there are clothing, toys, stationery, video games and other derivative products related to animation images. Comprehensively grasp the internal relationship of each link of the animation industry, take the animation image as the core, and build an endogenous mechanism for the self benign development of the industry

(VI) support cartoon creation and consolidate the industrial foundation. Attach great importance to the basic role of comics in the animation industry chain. Strengthen the guidance of cartoon creation, support key publications of cartoon creation and research, and reward cartoon creators with outstanding contributions. Relying on art galleries, cultural centers, group art galleries and museums, the exhibition will display the original comic works, promote comic art education and strengthen market promotion

(VII) develop animation stage drama. Encourage children’s drama, Youth Drama and other art forms to extend to animation and multimedia. Give full play to the role of the main creative force of state-owned literary and artistic performance groups, and support the performance of original animation stage plays in the form of session subsidies. “National stage art boutique project” encourages the creation of animation stage plays, creates more original animation performance boutiques, and shapes the classic image of animation performance with Chinese characteristics. Encourage animation enterprises to enter the performance market, support animation enterprises to participate in the transformation of state-owned literary and artistic performance groups into enterprises through equity participation, holding or merger, so as to realize the re promotion and promotion of animation image and animation brand. Strengthen the management and standardization of animation image role-playing literary and artistic performance groups and their performance activities according to law

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(VIII) vigorously develop online animation and mobile animation. Use high and new technology to innovate production methods and cultivate emerging animation formats. Vigorously develop the online animation and mobile animation industry characterized by digital production and network communication, and make full use of digital, network and other core technologies and modern production methods to transform the traditional animation production and communication mode. Actively promote the spread of animation products through the network, enrich the forms of expression, expand the means of communication, promote the upgrading of traditional animation industry and extend the industrial chain. Encourage commercial Internet cultural units to engage in online animation business and carry out animation copyright agency, and build animation websites into an important platform for the development of online animation industry. Encourage excellent online animation products with high click through rate and good market response to expand and extend to traditional channels. Actively guide financial and social funds to support the R & D and application of online animation related technologies, and promote the production, dissemination and consumption of animation based on new technologies and platforms. height

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