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What is enterprise publicity packaging? The importance of enterprise publicity and packaging?

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It’s just a concept. It’s used in the business plan of the enterprise. It’s urgent

Enterprise publicity and packaging: in fact, it includes two aspects: one is the positioning of the enterprise, and what kind of image the enterprise is packaged into; Second, publicity, promote the corporate image, let everyone know your enterprise, and recognize the concepts instilled by your enterprise

brand packaging design, as the core part and link of establishing the relationship between brand and end users, is not only an extended product, but also a means of sales. Good brand packaging design helps to establish a unified visual image, that is, the standard color, text, graphics and other common features of the enterprise. A unified visual image is conducive to the distinction between brands, so that consumers have a sense of identity with the brand and corporate image, so as to highlight in the competitive goods and form a scale to occupy the first place& nbsp;

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for example, Coca Cola company establishes its brand position by continuously stimulating the visual image in the hearts of consumers through certain time accumulation and effective brand building. Even if the Coca Cola logo text is translated by many parties, it always maintains the consistency of brand image. Another special feature of packaging is that when the company introduced can packaging, it continued the original bottle pattern. Generally, this is obviously redundant, but after a little thinking, it was awakened by this behavior of Coca Cola, which is the necessary strategy for the consistency of brand image and packaging. Coca Cola, as a typical example, well organizes various types of products together, promotes popularity with a unified style and consistent image, plays a leading and enlightening role, and makes the sales of other products produce good economic benefits as usual. No matter which country it is, it cannot be copied. Building a brand with a specific form has become a means to maintain creativity. As long as you see its unique bottle, you will know that this is Coca Cola. Now its culture has penetrated into every corner of the world. It can be seen that the visual image established by brand packaging design is very important for brand image shaping& nbsp;

Enterprise publicity and packaging: in fact, it includes two aspects: one is the positioning of the enterprise, and what kind of image the enterprise is packaged into; Second, publicity, promote the corporate image, let everyone know your enterprise, and recognize the concepts instilled by your enterprise
as the core part and link of establishing the relationship between brand and end users, brand packaging design is not only an extended product, but also a means of sales. Good brand packaging design helps to establish a unified visual image, that is, the standard color, text, graphics and other common features of the enterprise. A unified visual image is conducive to the distinction between brands, so that consumers have a sense of identity with the brand and corporate image, so as to highlight in the competitive goods and form a scale to occupy the first place
for example, Coca Cola company establishes its brand position by continuously stimulating the visual image in the hearts of consumers through certain time accumulation and effective brand building.

what is enterprise publicity packaging? The importance of enterprise publicity and packaging? Good question! In fact, you are right to understand that an enterprise is like a product. If I want to let more people know about the product, I will package it and leave a beautiful side for everyone. After leaving the first impression, that is to let more people know, that’s it. If the product is not packaged, who will go to you? It’s like a house. Enterprise publicity is the embodiment of strength and culture.
Br /> the enterprise has been placed in the position of economic development and non competition, and its products have been placed in a good position to improve its sales. Therefore, corporate image design has attracted much attention in all walks of life, and many enterprises expect to change and seek new development. Corporate image design is the design process of externalizing corporate culture into corporate image through a unified overall communication system. It reflects the self-awareness of the enterprise and the public’s external understanding of the enterprise, so as to produce a consistent sense of identity and values. It includes three parts: VI visual recognition system, Bi behavior recognition system and Mi concept recognition system, which are collectively referred to as CIS system. Corporate image design is a systematic project. The general process includes the following stages: 1. Enterprise real state investigation stage: grasp the current situation of the enterprise, external cognition and design status, and confirm the image cognition of the enterprise. 2. The establishment stage of the concept of enterprise image design: Based on the survey results, analyze the problems of the enterprise’s internal and external cognition, market environment and various design systems, and formulate the basic concept of enterprise positioning and due image as the principle basis of enterprise image design planning. 3. Design operation development stage: according to the basic image concept of the enterprise, it is transformed into specific and visible information symbols. After delicate operation, test and investigation, it is determined that it is complete and in line with the enterprise’s identification system. 4. Completion and import stage: make the identification system completed in the design planning into standardized manuals or documents. And set the priorities of the introduction and implementation projects, plan the advertising activities and organization of the enterprise. 5. Supervision and evaluation stage: ensure compliance with the original corporate image concept set by the society. If defects are found in the original design plan, it shall be reviewed and corrected in time. Corporate image design can comprehensively improve the overall image and management level of the enterprise; Promote the improvement of economic and social benefits of enterprises, and excellent corporate image design can directly promote the sales of products. It has become an inevitable choice for modern entrepreneurs with foresight to introduce enterprise image design in an all-round and in-depth way. Tom, the first American marketing expert to introduce corporate image design in the world? Watson once said: “in terms of the relevant business performance of the enterprise, the business thought, enterprise spirit and enterprise goal of the enterprise are far more important than technical resources, enterprise structure, invention and creation and random decision-making.” Watson’s business thought, enterprise spirit and enterprise goal are an important part of enterprise image design. According to the statistics of the International Association of designers, for every 1 yuan invested in corporate image design, there will be 228 yuan output. This is a very attractive number. Many enterprises have started the design and packaging of corporate image. This is a good thing, but some enterprises are eager for success, and the good thing has changed. In the process of promoting the corporate image design, some enterprises blindly pursue the decoration of gorgeous, luxurious, high-grade materials, high technology and new equipment, so they have to think it can be realized, or simply rely on the media publicity and hire social celebrities to act as the spokesperson of the corporate image, which virtually makes the corporate image simple and superficial. Because the fundamental problems of the enterprise have not been solved and the fundamental concept has not been changed, such corporate image design has not brought good social and economic benefits to the enterprise, but has caused bitter consequences to the enterprise.

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